Learning A-Z is a leading curriculum company with research-backed literacy resources. Its flagship products — Reading A-Z, Raz-Kids, and Raz-Plus — are used by 1 in 5 public school students.
At Learning A-Z I was contracted as lead copywriter for two customer migration campaigns for elementary reading and writing solutions, Foundations A-Z and Writing A-Z. My email series for Foundations A-Z's product release measured a 53% open rate and 18.5% click-to-open rate.
I also wrote a 30-minute sales script and demo for the new Writing A-Z release, collaborating with product and sales teams.
3 Reasons Your Students Will Love Writing A-Z
Check Lesson Planning Off Your List
Getting Started with Writing A-Z!
Help Your K–5 Students Become Confident Writers
Keep Students Engaged All Year Long
Teach Writing with Confidence
Meet the New Writing A-Z!
Foundations A-Z Campaign Email #5
How Did Our New Solution Perform With Teachers?
Foundations A-Z Campaign Email #4
Build a Strong Foundation for Reading Proficiency
Foundations A-Z Campaign Email #3
To Build a Strong Reader, Bring the Fun!
Foundations A-Z Campaign Email #2
Stronger Foundation Now = Less Intervention Later
Foundations A-Z Campaign Email #1
The Wait is Over! Our New Solution is Here!
Supporting Teachers in Shifting Instruction
Two-thirds of American schoolchildren read below grade level, a persistent problem that has plagued our nation’s classrooms for over three decades.
“We’ve grown too comfortable with so many children having difficulty reading,” says Dr. Jan Burkins.
“We’ve grown too comfortable with so many children having difficulty reading,” says Dr. Jan Burkins.
5 Ways to Tackle Low Literacy With Dr. Jilliam Joe
Over hundreds of hours observing classrooms, education researcher Dr. Jilliam Joe has witnessed firsthand the impact of children’s lack of foundational literacy skills they need to succeed.
Dr. Rasinski’s Take on Improving Student Literacy
Literacy expert Dr. Timothy Rasinski discusses the challenge of low literacy rates and how infusing art into the Science of Reading improves instruction.
A First Grade Teacher on Foundations A-Z
Jordan Snyder used Foundations A-Z to teach key foundational skills, increasing motivation and leading to better literacy outcomes for her students.
